2.772.000 TL → 3.458.000 TL
Çalışma örneği
Rakamın arkasındaki işi görün.
Aşağıdaki senaryolar çalışma ve raporlama yaklaşımını anlatır. Gerçek müşteri sonuçları veya performans taahhüdü değildir.
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Büyümeyi, giderleriyle birlikte görün.
TEMSİLİ VERİ · GERÇEK MÜŞTERİ SONUCU DEĞİL
Senaryo: 4 şubeli restoran markası · Şube başına günlük 55 → 65 tamamlanan sipariş · Ardışık iki 28 günlük dönem · Tamamen örnek değerler
Büyümeyi, giderleriyle birlikte görün.
Sipariş, sepet ve maliyetleri aynı tabloda karşılaştırın. Daha yüksek satışın işletmeye ne kadar katkı bıraktığını görün.
100.000 TL → 125.000 TL
759.320 TL → 954.260 TL
- Komisyon
- Ürün
- Paketleme
- Reklam
- Katkı
| Gösterge | Önceki 28 gün | Sonraki 28 gün |
|---|---|---|
| Tamamlanan sipariş | 6.160 | 7.280 |
| Ortalama sepet | 450 TL | 475 TL |
| Sipariş tutarı | 2.772.000 TL | 3.458.000 TL |
| Komisyon (%30 varsayımı) | 831.600 TL | 1.037.400 TL |
| Ürün maliyeti (%35 varsayımı) | 970.200 TL | 1.210.300 TL |
| Paketleme (18 TL / sipariş) | 110.880 TL | 131.040 TL |
| Reklam gideri (varsayım) | 100.000 TL | 125.000 TL |
| Gösterilen giderler sonrası katkı | 759.320 TL | 954.260 TL |
Hesaplama
Katkı = sipariş tutarı − komisyon − ürün maliyeti − paketleme − reklam gideri.
Yorum ve sınır
Bu senaryoda sipariş sayısı %18,2, ortalama sepet %5,6 ve sipariş tutarı %24,7 artıyor. Gösterilen giderler sonrası katkı 194.940 TL yükseliyor. Artışın nedeni yalnız reklama bağlanamaz; fiyat, talep ve operasyon birlikte değerlendirilir.
Katkı, net kâr değildir. Vergi/KDV ayrıştırması, kira, personel, iadeler ve diğer giderler bu basitleştirilmiş senaryoya dahil değildir. Komisyon ve maliyet oranları bir platformun gerçek tarifesi değildir. Gerçek raporda tutarlı brüt/net tanımı, veri kaynağı ve maliyet kapsamı işletmeyle doğrulanır.
Yerel bir restoran için SEO
Yerel bir restoran için SEO
Örnek ihtiyaç: menü ve konum aramalarında daha anlaşılır sayfalar, doğru işletme bilgileri ve izlenebilir etkileşimler.
İlk 30 gün
Teknik tarama, indekslenebilirlik, mobil kullanım ve Google İşletme Profili bilgileri değerlendirilir.
31–60. gün
Menü ve konum sayfaları, başlıklar, açıklamalar ve iç bağlantılar düzenlenir.
61–90. gün
Sorgu ve sayfa verileri karşılaştırılır; sonraki içerik öncelikleri belirlenir.
Haftalık tıklama grafiğini inceleyin
Önceki dönem: toplam 480 tıklama
28 günlük dönem karşılaştırması
| Gösterge | Önceki dönem | Sonraki dönem | Değişim |
|---|---|---|---|
| Organik tıklama | 480 | 840 | +%75 |
| Arama gösterimi | 12.000 | 21.000 | +%75 |
| Tıklama oranı | %4,0 | %4,0 | 0 puan |
| Menü sayfası tıklaması | 180 | 325 | +%80,6 |
| Profil web sitesi tıklaması | 94 | 138 | +%46,8 |
| Yol tarifi isteği | 165 | 224 | +%35,8 |
Arama verileri Search Console, profil etkileşimleri Google İşletme Profili mantığıyla örneklenmiştir. Farklı kaynaklar ayrı değerlendirilir; tıklamalar satış olarak sunulmaz.
Sorgu ve sayfa bazında örnek detay
| Arama sorgusu | Önceki tıklama | Sonraki tıklama | İlgili sayfa |
|---|---|---|---|
| Kadıköy restoran | 92 | 162 | Konum sayfası |
| Moda akşam yemeği | 38 | 76 | Restoran tanıtımı |
| Kadıköy restoran menüsü | 54 | 105 | Menü sayfası |
| Diğer sorgular | 296 | 497 | Diğer sayfalar |
Platform yönetimi örneği
Temsili senaryo · Müşteri sonucu değildirÖrnek aksiyonlar: ürün açıklamalarını tamamlama, kategori düzeni, kampanya takvimi ve iptal nedenlerinin değerlendirilmesi.
| Gösterge | Önceki 28 gün | Sonraki 28 gün |
|---|---|---|
| Tamamlanan sipariş | 6.160 | 7.280 |
| Ortalama sepet | 450 TL | 475 TL |
| Sipariş tutarı toplamı | 2.772.000 TL | 3.458.000 TL |
| İptal oranı | %3,2 | %2,4 |
Sipariş tutarı kâr değildir. Komisyon, reklam, ürün ve operasyon maliyetleri ayrıca değerlendirilir.
E-ticaret örneği
Temsili senaryo · Müşteri sonucu değildirÖrnek aksiyonlar: ürün içeriği, kategori gezintisi ve satın alma adımlarının iyileştirilmesi.
| Gösterge | Önceki 28 gün | Sonraki 28 gün |
|---|---|---|
| Oturum | 40.000 | 48.000 |
| Sipariş | 800 | 1.104 |
| Dönüşüm oranı | %2,0 | %2,3 |
| Ortalama sepet | 1.750 TL | 1.850 TL |
| Sipariş tutarı toplamı | 1.400.000 TL | 2.042.400 TL |
Yüzdeyi değil, ölçümün tamamını sorun.
Gerçek bir raporu okurken
Yüzdeyi değil,
ölçümün tamamını sorun.
Bir sonuç ancak kaynağı, dönemi ve kapsamıyla birlikte değerlendirilebilir. Ekran görüntüsü tek başına yeterli değildir.
Kaynak & dönem
Platform dışa aktarımı veya analiz kaynağı, tarih aralığı, saat dilimi ve kullanılan filtreler kaydedilir. Karşılaştırmada gün sayısı ve mevsimsellik dikkate alınır.
İş & bağlam
Yapılan değişiklikler tarihleriyle belirtilir. Fiyat, reklam bütçesi, kampanya, stok ve şube sayısı değişimleri sonuçla birlikte açıklanır.
Kontrol & izin
Ölçümler kaynakla karşılaştırılır; açıklanamayan farklar ve eksik veriler belirtilir. Dış paylaşımda müşteri onayı ve kişisel veri gizliliği korunur.